Course Evaluation Customization Form

Viewing: COMM 339, section 01

Also listed as POLISCI 421K, section 01 and PSYCH 231, section 01


Term: 1192 - 1192
Instructor: Krosnick

Learning Goals

Learn about some of the literature on how to design questions and questionnaires optimally.
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Learn a set of rules about how to design questions to maximize reliability and validity of measurement and minimize task difficulty.
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Learn about how to design experiments to compare the performance of different forms of questions
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Gain general insight into the cognitive processes in which respondent engage when answering questions.
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Learn about the theory of survey satisficing and the operation of conversational conventions and norms.
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Learn how to look critically at questionnaires to identify potential sources of bias or inaccuracy in measurements.
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Course Elements

How useful to you were the lectures?


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Additional Questions


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